Pure Farming, Powered by Map of Ag
Powering up innovation through trusted data.
We connect data from farms and the agri-food supply chain. Our platform sorts, standardises and provisions permissioned data from multiple sources to help businesses and organisations be more effective.
Connecting data from farms is key to providing transparency and better integration throughout the supply chain. Pure Farming means businesses up- and down-stream of the farm can access well organised, permissioned, often hard-to-reach, real-time data and be confident all parties can trust how and where that data will be used.
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With the climate crisis cited as ‘the greatest challenge of our generation’, cutting emissions of potent greenhouse gases (GHGs) is serious business. Here, Map of Ag shows how it has been using high-resolution data from farms to help cut scope 3 GHGs.